Tommy Smith, the owner and President of All Year Cooling, is a South Florida business owner who prides himself on customer service and community outreach. Based in Fort Lauderdale, Florida, the company serves all of South Florida and specializes in installations, repairs, and maintenance. In addition to installing and servicing home air conditioning units, the HVAC company provides duct cleaning to ensure maximum efficiency and clean air for homeowners.
All Year Cooling takes providing cool air to the South Florida community very seriously. As the president of All Year Cooling, Tommy Smith understands that his customers’ quality of life is greatly impacted by the loss of air conditioning, especially in the South Florida heat. He works to install or service customers’ units as quickly as possible, enhancing the level of comfort in their homes. The company is open seven days a week and is dedicated to providing the best possible level of service for its customers.
All Year Cooling Florida is proud to install York, Ruud, Goodman, and Trane products, but services many other makes and models of air conditioning equipment. Whatever brand of air conditioner a customer chooses, he or she can be confident that the equipment is installed properly and that they will have a trusted partner to service their equipment whenever it is necessary.
Tommy Smith takes his commitment to the community very seriously. His company has donated to many charitable campaigns over the years. Most recently, he has donated to help children and teens attend the JT Reading Room. The organization helps young people achieve a greater level of literacy and supports their success in school.
In addition, All Year Cooling donates to many causes ranging from Broward County Schools, Building Homes for Heroes, and Cancer.org for Breast Cancer Awareness Month.
What was your first job?
My first job was right here in the family business. I started going out as an assistant on service calls, which helped me understand how air conditioning units work and also helped me understand the fundamentals of the business. It also gave me hands-on experience in catering to the unique needs of customers.
When did you start working in the family business?
I started in the family business right out of high school. I know how fortunate I am to be able to have the opportunity to work closely with family and watch the company continue to grow over the years. Together, my family members and I have built this company from the ground up.
How have those jobs prepared you for what you do now?
Starting at entry level as a service team member, I grew to understand the challenges and rewards of the business right away. Some entrepreneurs never see the entry level of their companies firsthand, but I believe they can’t fully understand their own business until they can do every job they request of their employees.
Describe the best day of work you’ve ever had.
Our 45th anniversary was a day of great pride for me and my family. Knowing that our company is built on solid principles of customer service, quality work, and community service, gives me a sense of pride. I am proud of all my employees, from sales to service and installation.
How do you keep yourself motivated?
My family provides a lot of my motivation. Taking care of them and making sure they will have a successful start in life means a lot to me. At the same time, I am genuinely driven by making my customers’ lives as easy as possible. They shouldn’t have to spend a lot of time thinking about their air conditioning service. It should be there for them every time they turn the thermostat down.
What kind of business ideas excite you most?
I believe that my business is based on time-honored principles of service, but I am also excited by new technology and business automation. I am always excited whenever an improved model is released with higher efficiency, or new features such as smart thermostats. These learn families’ cooling preferences and help to promote efficiency and savings.
All in all, I want to have products and services that help my customers feel cool and comfortable in their homes 24/7!
Have you ever tried any unorthodox techniques to attract attention to your business?
Some of my competitors may think that All Year Cooling’s Cool Cash Rewards Club as a unique business technique, but our company has embraced and thrived from the Referral Program since it’s premise. By offering a $100 gift card for every referral and participating in monthly raffles and giveaways, we’ve created a way to show our loyal customers we appreciate their business and continue to grow at the same time. My social media team also really enjoys interacting with our customers. We’re able to run fun giveaways for our followers as well as letting people see what goes on behind the scenes.