Timur Yusufov is the
owner of Unique Homes, LLC and a former manager at Health Rite Pharmacy. His
specialties revolve around improving the selection, training, counseling, and
orientation of new employees. In order to do so, Timur Yusufov utilizes a combination of constructive
criticism and reassuring feedback. Additionally, he is a proven leader who has
experience in the spheres of talent discovery and venture planning. Now, most
of his focus is dedicated to his company where he has asserted himself as the
trend-setter within the market.
What was your best/favorite subject in school?
I was always really good at math and logic-based subjects where I had to solve a problem by following a specific set of instructions. Although I was good at open-ended questions and creative thinking, I found these types of subjects to be a little tougher due to a lack of clear-cut guidelines. Expectedly, once I got to college, I realized that I prefer doing Finance and Accounting instead of English or History.
Where and how did you first get into the industry you currently work in?
Well, my current company specializes in purchasing old properties that need to be renovated and/or rehabilitated. In the past, most of my jobs were not directly related to this sector as I worked in management roles for larger corporations. Nevertheless, I did get to experience some real estate a few years ago when I got involved with a couple of different projects that were sold for profit. In order to do that, however, I had to fix the properties up and find buyers who would be interested. From that point on, I decided that my time would be best spent if I could dedicate all of it to this sector.
How do you keep yourself motivated?
Whenever I need a quick dose of motivation, I think back to how I felt whenever I accomplished something major in my life. For instance, getting promoted at my previous job or starting a successful business from scratch helps incentivize me to pursue my goals. Those moments were some of my greatest highlights and I cannot think of a time where I felt happier. Additionally, I like using previous accomplishments to get motivated because there are a lot of things that I would have done differently in the past. So, new endeavors offer me a chance to correct my past mistakes and do a better job.
What kind of business ideas excite you most?
Buying a property that nobody seems to be interested in and figuring out a plan to completely restore it. For most entrepreneurs who are in real estate, such a project may seem like a very demanding one that will not have great returns. And rightly so. Doing restorations on older properties often takes much more time than simply flipping a home for a quick gain. In my experience, however, these types of projects allow me to use a few different skills that do not solely revolve around crunching numbers and negotiating with clients. Instead, I also get to work on a home and figure out how I can bring it back to its full glory.
Have you ever tried any unorthodox techniques to attract attention to your business?
As of right now, I never really had to turn to any unorthodox methods. The competition in my particular industry is not as fierce as it is in the general field of real estate. So, although realtors will have to use various marketing strategies to find buyers for new properties, I do not. On the contrary, I normally know who a great potential client will be before I ever start renovating a certain structure. That way, most of my client-attracting actions are handled up-front.
What personal achievement are you most proud of?
I am proud of the fact that my jobs never cut into my family time and that I have remained a reliable friend to everyone who ever needed me.
What wisdom would you have liked to share with yourself when you first started out?
I would have advised myself to spend less time in the corporate world and move to the individual business side as soon as possible. Of course, I have no issues with how my career turned out and everything that I have been able to achieve so far. Nevertheless, I am having much more fun doing property renovations than I ever did in employee management. So, I think that I would have been able to thrive a lot sooner if I simply made the switch early on.