Maxim Gorin

Maxim Gorin is the CEO of LifeLine Ambulance and MGME Consulting. As an Army veteran and experienced Emergency Medical Service provider, Maxim has taken the lead to help residents of the Los Angeles area access the healthcare services needed most in the community.

Gorin was inspired to enter the emergency medical service (EMS) industry after the 9/11 tragedy. He wanted to make a tangible difference in people’s lives while supporting first responders in any way possible. He became a certified emergency medical technician (EMT) while working the front lines of his company, LifeLine Ambulance. Today, LifeLine Ambulance has 70 ambulances, more than 300 employees and specializes in high-volume, high-acuity critical care transport.

Maxim Gorin is also the CEO of MGME Consulting, which guides other EMS providers in improving their operating efficiency. Gorin leads these companies to improve their system implementation, business planning, and strategic marketing.

With plans to continue his commitment for years to come, Gorin continues to be a valuable member of the Los Angeles business community. Using the work ethic developed while serving in the US army, Maxim has led both of his companies to prominence in the SoCal region. People are his passion, and being an EMS provider allows Maxim, through LifeLine Ambulance, to provide value to Los Angeles and Orange counties.

What was your best/favorite subject in school?

I loved math. Math is factual; it’s repeatable and constant. I worked as a financial planner for several years before getting into the EMS transport, and I enjoyed the mathematical aspect of that career path. I believe that no successful business leader should neglect the development of their math skills.

What was your first job?

My first job was at 14 when I started working with my dad at auto auctions. I learned how to check the car’s engine and look for wear and tear signs in the transmission while ensuring that the vehicles hadn’t been in any accidents.  As soon as I was old enough, I assisted my dad in driving the cars back from the auction.  This job helped develop my attention to detail and research skills, vital assets for LifeLine Ambulance and MGME Consulting’s success.

Where and how did you first get into your current industry

After 9/11, I was inspired to leave financial planning and enter the EMS industry. I have always had incredible respect for first responders, and I wanted to help make their jobs easier and support their work within the community.

I did more than simply founding LifeLine Ambulance and sitting in the office. I also got my Emergency Medical Technician (EMT) certification and responded to calls myself. This gave me invaluable experience and insight into how a first responder works and the best ways to support and guide similar companies.

How have those jobs prepared you for what you do now?

These jobs have helped to make me the man I am today. I believe that my military experience has informed all areas of my life. Being part of the emergency medical services industry has also been highly rewarding.

Describe the best day of work you’ve ever had.

My best day of work was when I founded MGME Consulting. I am very proud of my work with LifeLine Ambulance, but MGME Consulting helps keep other emergency service providers working at their highest level. I have valuable experiences and operational insights to share with these companies.

How do you keep yourself motivated?

I am 100 percent motivated by people. I want the people served by LifeLine Ambulance to receive the best possible care from my EMTs and paramedics, the highest trained and qualified. They should rely on our service to get them to their destination safely while protecting their health to the greatest possible extent. LifeLine is more than just a healthcare service provider. I strive for my companies to be seen as a valued part of the community that brings value through education, job security, and a helping hand outside of critical care transport.

What kind of business ideas excite you most?

I am excited by ideas that improve the quality of healthcare. New medical techniques, medicines, and equipment are fascinating. If I were to invest in a company today, I would choose a biotechnology firm, making it easier and safer to care for our patients.

Have you ever tried any unorthodox techniques to attract attention to your business?

No, I haven’t really needed to do so. LifeLine Ambulance is a successful company without all the bells and whistles. While there is plenty of room for professional growth within LifeLine, we encourage those with plans to become paramedics, nurses, fire rescue, or even doctors to begin their careers with us. I am not averse to trying some new marketing techniques if necessary, but conventional marketing has attracted incredible talent for us thus far.

What personal achievement are you the proudest of?

I am the proudest of my time in the Army. I built valuable skills and lifelong friendships while I was in the service. I would not be the person I am today without the rigors and routine of army life. Above all, I learned to respect others and to respect the ideals of freedom.