Dr. Frank Roach, Dentist is a leading dental professional in Atlanta, Georgia. His practice incorporates the best new techniques and materials available today. Through his 20-plus years of experience, Dr. Roach is able to provide his patients with excellent results in a comfortable, accepting environment.
Frank Roach DDS entered dentistry hopeful that he could make a difference in the field. He was especially interested in helping people with severe dental anxiety receive the treatment they desperately needed. Taking the comfort of his patients into consideration, he has been able to create a successful practice with a great reputation in the Georgia area.
Dr. Frank Roach became interested in dentistry when he was in college. He understood how dental health impacts a patient’s overall health, and he wanted to be part of a profession that made a difference in patients’ lives.
Frank Roach, Dentist is one of the leading private practices in the Atlanta area. With his dedication to learning new methods of enhancing his patients’ dental health, he is able to provide the best possible service to the patients he sees every day.
Dr. Roach is interested in creating a healthy, safe environment for his patients of all ages. He follows the newest health and safety regulations in his practice. When patients have needs or concerns, he is always open to suggestions.
In his spare time, Dr. Roach is a private pilot and an avid tennis player. He is also a pet lover.
What was your best/favorite subject in school?
My favorite subject in high school was biology. I knew at a young age that I wanted to go into the medical field. I became curious about the various systems of the body, and I spent a lot of time asking my biology teacher questions about the field. She was able to give me excellent direction, and I majored in biology in college. I also enjoyed English because I love to read.
What was your first job?
My first job was in an ice cream shop in high school. It was a harder job than I thought it would be. While I went into it thinking that my customers would always be happy, they were often quite irritated. I had to learn customer service skills to keep these difficult customers happy.
I also mowed lawns in high school. I had to learn how to set up and run my own business, from getting customers to marketing and making sure everyone paid me on time.
Where and how did you first get into the industry you currently work in?
I opened my own dental practice in 1998. Over the past twenty years and more, I have been able to enjoy the benefits of running my own business. I had a difficult time starting out in the business, but I soon learned to run my business and create the best experience for my patients.
How have those jobs prepared you for what you do now?
My career has continued successfully from those beginning points. My high school jobs helped me understand money and how to manage it. I also had to learn excellent customer service skills, which I have translated into my bedside manner as a dentist. Perhaps that should be called a “chair-side” manner. Mowing lawns gave me a basic understanding of how to run a business.
Describe the best day of work you’ve ever had.
My best day of work was when I was able to show one of my anxious patients the final results of their treatment plan. I worked closely with them to help them through their fear of dental procedures, and there were times when I wasn’t sure the patient would stay with me. It took a great deal of adaptability to keep this patient happy and calm. It was truly a triumphant moment when I showed her the final results of all of our hard work.
How do you keep yourself motivated?
I am motivated by my patients’ smiles. Some patients need a lot more care than others. Some people have unkind thoughts about dentists and believe that they only see dollar signs when a patient comes in who needs a great deal of work. I can tell you that I see the patient as a person and not as a future payout.
What kind of business ideas excite you most?
I am most excited by business ideas that incorporate innovation. In my own practice, I try to include the newest equipment and techniques to keep my patients happy and keep their smiles bright.
Have you ever tried any unorthodox techniques to attract attention to your business?
I wouldn’t say that any of my methods are unconventional. I have had a great deal of luck with social media, however. My business gets good reviews, and I hope that I can spread the word about my services to the local Atlanta community.
What personal achievement are you most proud of?
I am most proud of starting my own practice and helping it grow over the past twenty-plus years. I believe that I have made a difference in my patients’ lives, and I believe I have done a good job meeting their needs.
What wisdom would you have liked to share with yourself when you first started out?
I would have liked to go back and tell myself that I wasn’t making a mistake by going to dental school. Some of my friends who were going to medical school had negative things to say about dentistry, but I wasn’t afraid to go my own way when it came to choosing my future career.