Brian Setencich


Brian Setencich is a GM with First Service Residential (FSR) in the San Francisco Bay Area. FSR is the largest property management company in North America. They control and manage nearly 342,000 condominiums and homeowner associations (HOA). In his capacity as GM, Mr. Setencich is responsible for a staff of skilled property management personnel to whom he delegates the authority to manage all aspects of a luxurious residential/commercial development.

Setencich completed his studies summa cum laude at California State University – Bakersfield. He achieved his bachelor’s degree in business administration. He then traveled to Europe where he played professional basketball before returning home to California and entering politics. Mr. Setencich served on the Fresno City Council and later served as the California State Assembly representative from his district.

Mr. Setencich’s unique background in business and politics has allowed him to be a force for good in the community. He has done philanthropic and volunteer work at the Children’s Hospital of Central California. Also, it was Setencich that helped to secure State funding for the 911 emergency communications project, which facilitates rapid emergency response in the City of San Francisco today. These days Brian Setencich, who is a pet owner, volunteers for various animal rescue organizations in the Bay Area. Like most former athletes he remains fit and up to the demands of his job by keeping a regular workout routine.

What was your favorite subject in school?

Without a doubt, it was Global studies! I have always had an interest in other countries and cultures, which is one reason why I played pro basketball in Europe.

What was your first job?

My first job was working for my dad on the family farm. It was sometimes hard work but something that I enjoyed and certainly taught me some of life’s lessons.

Where and how did you first get into your current industry?

It was quite serendipitous. A friend of a friend told me about the opening. Yes, I have the background and qualifications to run development of this size. I got the call, and the rest is history. Its been one of the best jobs I have been blessed to have.

How have your previous jobs prepared you for what you do now?

When you have worked in government, and you see how slowly everything moves you feel like a superman in the private sector. Over here things are always handled with urgency. This afternoon is too late, and you can surely forget about tomorrow.

Describe the best day of work you’ve ever had.

No day can ever match the time when three members of our board of directors dropped in unannounced. They asked me to show them around the property.  I know my people are excellent at their jobs and low and behold, it was in immaculate condition. I felt like I won something that day. I don’t know what, but I knew we were doing things the right way.

How do you keep yourself motivated?

Every day the goal is the same. Live up to your expectations. Either that or you’ll deprive yourself of the opportunity to be the best version of yourself.

What kind of business ideas excite you most?

Ideas that help people will always excite me. I’m a people person. I do love animals too though.

Have you ever tried any unorthodox techniques to attract attention to your business?

Not at all, I’m a practical person. Find what works and stick with it.

What is your proudest personal achievement?

Playing professional basketball had always been a goal of mine.  Also, serving in the California State Assembly. It felt good doing the peoples work and knowing that they sent me.

What wisdom would you have liked to share with yourself when you first started out?

Just be authentic and do what you know is right, without worrying about the result.