There are few creative business people like Jeff Broudy. He has an incredibly diverse skill-set that has allowed him to create multiple startups over the past 30 years. His expertise in various industries allows him to find successful ventures and opportunities. His most recent successful startup company is focused on created an entirely new category – Compliance as a Service (Caas) His company, PCIHIPAA, changes lives by removing the uncertainties surrounding HIPPA compliance and data breach protection for private medical and dental practices across the United States. Many practices don’t have the time and resources to comply with HIPAA nor keep their patient data safe. Fortunately, Jeff Broudy and PCIHIPAA have created services to help practices solve their pain points while helping them save time and money.
Jeff is a man who does not stay still for very long. He is constantly searching for new ways to improve his ability to help other people through his business. His biggest aspirations that he has in life is the ability to help people who are in need. This is the driving forcer behind all that he does. Jeff is an incredibly intuitive person who follows his gut whenever he does business with somebody or an organization. 2019 is already showing promising results for his company. PCIHIPAA BBB has shown that people are reacting positively to his company. There are many PCIHIPAA reviews showing that people are experiencing incredible changes for their medical businesses. The future is incredibly bright for his company.
What was your best / favorite subject in school?
One of my favorite subjects, besides lunch, was math. Working with numbers came naturally and was something I was always good at. You work with a lot of statistics in the business world, and math led me to becoming a CPA and understanding how to read financial statements. Looking back, I am fortunate enough that I spent a lot of time learning math when I was in school. Math has proven to be stepping stones throughout my career.
What was your first job?
My very first job was delivering newspapers to my neighbors. I’d get up at 5 and ride my bike around the neighborhood delivering papers. I learned early in life that hard work pays off. My parents always supported whatever I did and taught me how to save money before buying all the shiny objects. This allowed me to develop entrepreneurial skills that I carry now into my adult life.
Where and how did you first get into the industry you currently work in?
Joe Kaplan was my fraternity brother and mentor. Joe sadly passed away last year. Joe taught me a lot. While working for Joe in the medical payments industry, I began to learn about HIPAA compliance and identified areas where we could help practices save money, become compliant, and protect their practices. When I was at Intuit, Scott Cook and Brad Smith taught me about Customer Driven Innovation. I leveraged my learnings from Joe and Intuit to create PCIHIPAA.
How have those jobs prepared you for what you do now?
Working at Intuit was my MBA. Working with Joe was my real life, business gone wild experience. I’ve never been one to think I have all the answers. I love learning from smart people around me. I’d say developing strong, trustworthy relationships has prepared me the most for leading PCIHIPAA. Relationship building is the most important part of running and growing a business.
Describe the best day of work you’ve ever had
Every day is my best day! You just have to think that way. We have all had good and bad days, but my mindset is to make every day great and to bring your best. I want our customers to feel that they will be in better place tomorrow for what we are doing for them today. At PCIHIPAA we call it ACE – Amazing Customer Experiences. Delivering ACE every day is what makes a great day.
How do you keep yourself motivated?
Joe always said goals without timelines or only dreams. My motivation comes from setting goals and working to achieve them. Also, I have a great wife and two kids who rely on me. Finally, all the employees at PCIHIPAA spend over 1/3 of their lives working at the Company. Their success is my success. We motivate each other to win. We are creating a new category and we all want to b the greatest Compliance as a Service company that we can be. That’s pretty f’ing motivating.
What kind of business ideas excite you most?
The ones that change people’s lives. What personal or business needs can we solve really well? How can we take a pain point that is not being solved well and solve it easily and affordably? That’s what we are thinking about every day. That’s what’s exciting.
Have you ever tried any unorthodox techniques to attract attention to your business?
I don’t rely on unorthodox techniques in order to gain exposure. Marketing is an area when building a category that can become very expensive, very fast. There are so many ideas and marketing channels to address. I’ve learned most the time there is no secret technique. It’s a constant game of test, learn, improve, repeat.
What Personal Achievement are you most proud of?
My kids Julia and Reid. Wendy and I are lucky to have them. They make us proud. Don’t get me wrong, I am so proud of PCIHIPAA and I can’t wait to get up every day and go to work. However, when you see others succeed, especially your kids, it’s an awesome feeling.
What wisdom would you have liked to share with yourself when you first started out?
Read more. Network more. Learn faster. I am learning more now in my 50’s, then I learned earlier in my career. For all you younger readers, there is so much information out there, besides Netflix, take advantage of it. Avid learners win.