An experienced marketing executive with a reputation for maximizing the marketing investments of SaaS companies, Reed Gusmus has continued to build and expand upon his remarkable reputation in his current role as the director of marketing for QASymphony. Operating out of the principal offices of the Atlanta-based company specializing in the development of highly efficient and effective test management tools, Reed has implemented comprehensive digital marketing campaigns that have proved to be instrumental in stimulating the continued and sustainable growth QASymphony has thus far enjoyed.
Reed, a respected leader who understands the importance of thoughtful collaboration, has helped establish a culture in which team members cultivate marketing ideas through both creative and analytical processes, leading to exceptional levels of productivity and yielding consistently insightful analyses. This unique approach to digital marketing strategy development has facilitated significant gains in the test management company’s top- and bottom-line revenue as well as its overall business growth.
The strategies implemented by Reed as QASymphony’s director of marketing are the product of many years of experience in the industry. Specializing in B2B digital marketing, Reed’s varied industry experience has imbued him with unparalleled expertise enabling the creation of highly effective marketing campaigns capable of yielding a very specific outcome. Whether it is A/B split testing, CSS, PPC, SEO, or advanced link building, Reed is able to leverage his unique skill set to recognize the most ideal components to achieve the goals and objectives of a marketing campaign.
As an undergraduate at Kennesaw State University, Reed immediately put his education to work as a freelance digital marketer. In the process of earning degrees in marketing and management from Kennesaw State’s Michael J. Coles College of Business, Reed worked with dozens of clients on projects that included marketing strategy, web design, PPC, SEO, photography, and the production of marketing videos.
1. What was your best/favorite subject in school?
My best subjects were also my favorites: C++, marketing, photography, and physics.
2. What was your first job?
I’ve always been interested in creative entrepreneurship, so my first job was a digital marketing endeavor of my own creation.
3. Where and how did you first get into the industry you currently work in?
Since I was a freelance digital marketer throughout college, I already had an exceptional portfolio that helped me secure digital marketing jobs with several companies before I assumed my current role with QASymphony.
4. How have those jobs prepared you for what you do now?
My previous experience offered the opportunity to get a sense of the full range of strategies and tools at my disposal, so I feel quite confident in my ability to develop an exceptionally efficient marketing campaign capable of generating highly specific outcomes.
5. Describe the best day of work you’ve ever had.
Given the joy I feel each day I enter the QASymphony offices, every day is pretty great to begin with. As for a recent example of an outstanding day of work, we just learned that the company secured additional funding to further expand our reach.
6. How do you keep yourself motivated?
I’m surrounded by intelligent and hard-working people at all times, so the fact that the work we do is so enjoyable serves as a persistent source of motivation.
7. What kind of business ideas excite you most?
I find business ideas that are intended to solve a critical issue to be most exciting, particularly since QASymphony is built around this sort of concept.
8. Have you ever tried any unorthodox techniques to attract attention to your business?
Although some of my techniques may appear unorthodox from an external point of view, I have not consciously incorporated any unorthodox techniques for the purpose of attracting attention.
9. What personal achievement are you most proud of?
I’m proud to have earned the respect of my peers and colleagues by simply demonstrating a consistent devotion to my responsibilities.
10. What wisdom you would have liked to share with yourself when you first started out?
Every once in a while I experienced a slight feeling of doubt, so I would liked to have been reassured about the direction my efforts would take me as a professional.