In the marketing and brand building industry, Lewis Syring is a name that is on everyone’s lips. A relative newcomer, Syring has quickly proven he is a force to be reckoned with when it comes establishing brands and helping them to increase their market share. A native of Los Angeles, California, he has shown he can turn almost any company into a major force in their industry. He recently took time out of his busy schedule to sit down with the staff at Rookstool.
Where and how did you first get into the industry you currently work in?
I always had a sense of what was important in brand marketing. As a teenager, I worked with a lot of companies in my community to help them attract new and greater numbers of customers. It was something that seemed to come to me naturally. People listened to my marketing advice because it worked. That inspired me to start a marketing company.
How do you ensure your company is profitable?
I make money by helping businesses to improve their cash flow and increase their customer base. I do that by creating innovative marketing plans that work.My company began making money from day one. I always understood for a business to succeed it must be profitable. So my prices cover all my expenses and make sure my company is adequately compensated for the work we do.
Where and how did you first get into the industry you currently work in?
My first customers were my parents. Their clothing store was failing and even as a middle school student I was able to create a marketing plan that increased their target market. They trusted me, followed my advice and their company quickly became very successful.
Describe the best day of work you’ve ever had.
Being able to give my parents the guidance they needed to make their business prosperous was the most satisfying moment in my career. After all they had done for me, being able to help them when they needed it and seeing them succeed is my proudest moment.
What personal achievement are you most proud of?
The future is exceedingly bright for my company. We’ve barely scratched the surface of our potential. Opportunities abound for us to help companies worldwide to grow and meet the needs of the marketplace. I’m very excited and proud about that.